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与胡伟伟的对话:共享经济刚刚开始,莫白的订单正在上升。

    2014年,32岁的胡伟伟回到杭州,希望租一辆公共自行车,但是小岗亭被关闭,骑车失败。2015年1月,胡伟伟从汽车朋友圈中抽出一支团队,成立了莫白。从轴驱动到智能锁,从自由骑车到智能停车,Moby的注册用户已经超过1亿。胡伟伟经历了三年的使命愿景与业务实践的融合,并已日趋成熟。最近,在上海,摩白的自行车已经开发了,胡伟伟在接受记者专访时说:“你为什么要开始呢?墨白的愿景是让自行车回到城市,通过骑自行车真正改变城市,让城市的生活变得更好。如果这是一个起点,我们就不会受到太短期的影响。在过去的三年里,莫白的创始人胡伟伟承认自己没有改变太多,但是他的认知是反复的。例如,对于商业,胡伟伟认为追求利润是不合理的。所以从很早的时候,就有必要考虑这些问题。有些阶段需要反复迭代。为了更合理、更科学地提高效率,使这件事情更加可持续是非常重要的。”在过去的三年里,共享自行车产业经历了巨大的变化,包括自行车、首都宴会、秋冬。但胡伟伟并不悲观.在我看来,共享经济只是个开始。未来旅游市场有许多变化的可能性。胡伟伟说,经过爆炸性的增长,摩白现在正在做精细化经营,使整个生命周期更加完美,这样你就可以看到自行车共享行业更加积极的一面。”In the past seven months, we have hardly invested in new bicycles, but our orders are actually rising." Hu Weiwei said, "I believe that if we practice these basic skills well, we will have a bigger future." In the summer of 2016, on the streets of Shanghai, Mobai bicycles let people use and stop whenever they want to travel. Yang Xinli Tu, a Pengming journalist. The following is a dialogue between Pengming journalists and Hu Weiwei. Opportunities of the times: Believing in a goal unanimously from top to bottom. 系统的网络新闻:在共享行业代表性企业,你认为Mobai能取得目前的成就和成功,在这个时代,什么样的机会呢?胡伟炜:创新和企业家精神是非常鼓励在大环境和时代。在过去的40年里,年轻一代已经长大了。我认为Mobai的视觉是随着整个国家的发展和城市发展的方向非常一致,这是很重要的。我们有一个很好的一群年轻人可能不那么有经验,但我们都相信在这个方向本方向和工作。所以我想我们都相信一个目标,在这样的环境下,我们可以做这样的事情,才能有今天的自行车共享产业。Peng Mei News:在行业如此激烈的竞争,Mobai已经能够克服困难一直到现在。公司的内部决定因素是什么?胡伟炜:事实上,一个重要的原因是,我们相信,我们的初衷是为了满足人的需要。我们的愿景是与整个环境和城市决策者和管理者的愿景一致。墨白来这一天,因为这样一个好的团队,这样的一群年轻人,他们也有很多梦想,我们为共同的目标一起工作,这是非常重要的。我们的科技创新真正为人民更好的生活提供服务。例如,我们经常说,我们希望有一个更好的物质生活,但事实上,回头看,除了这些物质生活,人们也追求高质量的精神生活,包括我们如何能够更好地节约能源,出行更绿色。基于这些,年轻的一代却有很多共识,这是与我们的整体发展方向,在时间维度上做正确的事,要与整个环境的视觉线做重要的事情,保持年轻人的活力,并让年轻人做的事他们的爱和相信他们的心,从而有了今天的崇拜。在新世纪新阶段共享自行车:更精、更合理。Surging news: What role does Mobai play in the development of the sharing bicycle industry? Hu Weiwei: This demand is not created by Mobai, but we find peoples needs. First of all, we care very much about our users and what their needs are. In the first year, we really spent a whole year studying hardware products, software systems, software products and how to operate. 事实上,我们花了很长时间做最基本的技能。这些都是基于我们如何能够更好地为用户服务,如何成为一个好公司。第二年,我们已经证明,人也具有一定规模的汽车有这样的需求。随着这一需求,随着科学技术的力量和大数据的方法,我们将重申我们的产品更多、更好的为用户服务。事实上,从墨白的角度来看,我们始终遵循用户,人们真正需要的,然后做最好的产品和最扎实的基本功。共享自行车经历了一个快速发展的时期,似乎每个人都开始抢夺市场份额,并开始争夺在所有方向。Today, in fact, the industry of shared bicycle has entered another stage in my opinion. It has entered a process of more refinement, more rationality, more science, more sustainable development by means of technology and our wisdom. In this process, in fact, we finally found that we still have to be friends of time. It is very important to be friends of time that we do the right thing. Surging News: How to Understand "Friends of Time"? Hu Weiwei: For example, with regard to the demand for two wheels and bicycles, mobile phones may not be used much in 20 years, but people will still ride bicycles. 这种需求将依然存在。这种需求已经存在超过100年,从它出生的一天。此外,例如,在20年或30年,自驾车已经开始盛行,但两轮车仍然是需要的,因为这座城市总是有一些短距离旅行,如两年或三公里,一公里左右,这实际上需要自行车来解决。Another important point of view is that in fact, the sharing bicycle industry and the sharing industry are just beginning, in my opinion, to demonstrate its feasibility from the user level, and then from the technical level, from the development level, it is really a just beginning stage. So now, whether its Mobye bicycles or our own company, what Ive been emphasizing is that we should do a good job of basic skills, slow is fast, instead of scrambling for resources as in the past crazy times. Now, instead, we are better aligning our goals and vision with the big times and the citys managers, and making sure that what we want to do and what our young people want to do can be agreed on the level of trust, and then do these things more carefully. 从这一点来看,我认为Moby的自行车仍然是做正确的事,这是一个可持续的事情。在这个过程中,从一开始,人们会说这是一个很酷的新产品,新事物,到最后,人们发现它产生了一定的问题,会有很多负面的评价。今天,我们的初衷从未改变。我们一直说,我们可以用科学技术的力量,使一个真正能为人民服务的产品,并返回一个可以从根本上解决问题的产品,使人们可以使用这些两轮更加轻松方便的产品。所以从这个角度来看,我认为,当我们做了很多的业务在未来的发展中,我们应该使用生命周期的角度来看,这是一个较长的时间维度,看到很多东西。在2016的夏天,在上海的街道上,你可以通过扫二维码的汽车车身用Moby的自行车。The fare is 1 yuan/half an hour. Peng Mei journalist Yang Xinli Tu Business Competition: We will not be influenced by too short-term things. Peng Mei News: Do you feel that the original intention has been achieved now? Hu Weiwei: Actually, from my point of view, this original intention has never changed. Its form may be that it took us about three years to get the bicycle back to the city. Anyway, we have seen a very pleasant change. Now more and more people are riding bicycles, because we are actually looking at the number of orders. From the number of people serving every day, its a big base. In addition, it can be seen that in the process of interaction with city managers, the whole citys structure and design also pay more and more attention to the design of bicycle parking space and bicycle driving space. 事实上,它相当于公共道路的权利人返还部分,这真的让我很开心。当然,前提是,每个人都相信同样的愿景和目标是一致的,即在出行,交通工具是多种多样的。只有提高个人的旅游车辆如自行车,占用面积小,效率高,可路面提高效率。从这个角度看,每个人的目标是完全相同的。所以我认为我的视力从未改变。我真的回到本质来解决这个问题。随着科学技术的力量和我们年轻人的智慧,人能回归到生活的本质,以更好的产品实现更方便的生活和更好的城市。澎湃新闻:有在残酷的商业竞争面前,你的思想有什么变化吗?胡伟炜:我不认为有任何改变,我并没有多大的变化,就我个人而言,但你的感觉是不断变化的。包括很多事情我刚才提到的识别,这可能是我不知道在崇拜的第一天,如什么全生命周期是一样的。我们如何能更好的服务在竞争过程中的用户?许多这些认知的迭代,包括业务感知和产品本身的看法,我认为是不断自我重复。但该公司从未改变,我还是觉得分享旅行、自行车、两轮车真的只是一个商业周期的开始。这是在一个非常,非常早期的阶段。包括我在内的许多未来的旅游市场还属于起步阶段,有许多,许多的改变,许多的可能性。只要我们年轻人相信我们有能力做,事实上,还有很大的空间去做。我经常跟我的同事关于你为什么开始,这实际上决定了你离开的原因。像Mobai的愿景,自行车回到城市真的可以用循环变化的城市,使城市生活更美好。If it is such a starting point, in fact, we will not be influenced by too short-term things, we will always insist on doing the right thing, so your original intention is related to your process, it will also determine your results to some extent. Surging News: What do you think of the cruelty of business competition? Hu Weiwei: I remember that I first started my business because I wanted to do it very much. I also said at the time that I would rather do something that would probably fail than something that would surely succeed. But when I look back, I think it might take an iteration. Id rather do something that is likely to fail than something that seems certain to succeed. Through your calculations, through your execution, or can improve the probability of success. For me, what I see in business is that the time and life we spend every day, as a group of young people, are invaluable. When you do this, of course, you are also responsible to all investors, society and you. As a company, you will always give an example that Amazon has been a losing company. But in fact, if you look at it again, it is losing money, but its cash flow is actually very healthy, it just put a lot of cash flow on the re-development and new business. So for business, I think its unreasonable if you cant aim at making profits. So from an early age, you may need to think about these issues. Of course, there are some stages where you may need to iterate over and over again, but I think its very important for users to be more rational and scientific as soon as possible to improve efficiency and make it more sustainable. Mobai office, employee signature version of Mobai bicycle. 彭美记者杨新力涂克服困难:Mobai的第八把锁吗?Peng Mei News:在过去的两年或三年,自行车共享行业经历了激烈的竞争,有什么困难或槽已经历过的,以及如何克服它们?胡伟炜:实际上,我认为这是一个循环,高和低的事或说更极端一个人的命运的过程中,甚至许多东西的命运。如果一直顺利,那就意味着你没有突破自己,包括公司。你只需要不断地解决问题,面对这些困难,你才能真正成长为一个可持续发展的公司。在这个过程中,例如,让我给你一个简单的例子。首先,当Moby自行车开发的智能锁,它实际开发的七把锁,然后我们正式研制成功的第八把锁。事实上,我们都不知道这是否可以做或没有未来,但是当时的资源非常有限的情况下,非常有限的人和有限的时间,我们继续进行迭代,解决这些问题。我还告诉我的同事,在最早的时候,我们发现一些学校做人工智能和机器人来帮助我们设计的锁,我们把锁深圳,深圳工厂说,你看看实验室。At that time, I was very sad with my colleague who was doing research and development. I felt that we had done this for several months, but in the end, it didnt work out. In fact, the plane was very bumpy on the return plane, but we stood there all the way to discuss how we should improve the product and what possibilities were there. 我是一个很害怕的人。我完全忘记了这些事情,我们在回来的路上直到空姐说你坐下来太危险了。事实上,很多时候,你相信的东西,当你把做无私,你不怕失败,当你愿意接受这些失败,你将有机会真正克服这些困难。澎湃新闻:你认为什么是共享经济的未来发展趋势?什么样的角色,也许Mobai玩吗?胡伟炜:共享经济似乎是刚刚开始,因为在这个层面上,它有很多的内在结构或基础设施。In fact, it needs a process of change and iteration. For a very simple example, the sharing industry depends largely on, for example, credit mechanisms, intelligence of infrastructure, and the matching of infrastructure with the industry. Everyone complains about parking, but most of the reason for this problem is that the urban structure is not so much designed for two-wheeled vehicles, but more designed for four-wheeled vehicles. The industry will promote the change of the city, and the change of the city will re-promote the change of the industry, which is a mutually reinforcing process. It may not be as smooth as it has always been, but it promotes each other back and forth, and at a certain point it may really promote a healthier development of these new formats, including those in the shared travel industry. In my opinion, Mobai still needs to do a good job of basic skills, making a lot of work more elaborate and efficient. 在此基础上,基于内核的能力,我们将在未来做很多事情,并且将有更大的成功可能性。Our team has been continuing this power, and I believe that no matter where it is placed and what it does, based on your inner energy and ability, you are far more likely to expand than you are now expanding just for the sake of expansion, forgetting long-term goals for the sake of short-term goals. This perspective is completely different to me. After an explosive growth, in fact, we are now doing a refined operation to make the whole life cycle of Mobay more perfect, so that you can see the more positive side of the bicycle sharing industry. 事实上,我们已经基本上运行这套越来越好。在过去的七个月里,我们几乎没有投资于新的自行车,但我们的订单在上升。有更多的用户来购买我们的月度和年度卡成为我们的长期用户。我们也把更多的能力为这些车辆的不断更新和维护,在这些水平。只有这样,基于我们使用大数据来评估,我们也使用一些产品类别定义数据,什么水平是我们地球上的产品实力?我不想太多关于我们崇拜的未来告诉你,但我们所做的这些事情。我相信如果我们实践这些基本的技能,我们将有一个更大的未来。回首创业:感谢每一个年轻人的团队。胡伟炜:事实上,在我看来,最大的收获是,你有更多的世界迭代知识,用迭代可能有些奇怪,但我的意思是,你对世界的了解,和你对世界的好奇,一直比较满意。例如,如果我不做Mobai,我可能不知道一个城市经理认为对城市的管理和如何经营城市。如何对这些技术的力量并通过产品能影响人们?你如何设计一个公司结构更合理?In fact, many of them are like this. Iteration of some knowledge about the world makes me feel very rewarded. Another bigger gain is actually our team. 也许我不经常谈论我的球队之前,但现在我真的想说,谢谢你在Mobai团队的每一位年轻人。他们的智慧,他们的许多事情也让我学到了很多。我们实际上是一个相互学习的过程,我们可以跑的最快的事,大家都觉得不可思议。

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